Ivan Yermakov

Data Analyst with over 9 years of commercial experience working across various sectors, ranging from local clinics to Tier-1 global brands like Nestlé and Renault. Experienced in navigating both freelance environments and high-level agency roles as a primary strategic partner for C-suite clients. Built the full lifecycle of data infrastructure: from gathering requirements and developing custom SQL queries to implementing robust client-side and server-side tracking (GTM, Stape.io) and delivering actionable insights through Zoho Analytics and BI dashboards. In addition to core analytical knowledge, spearheaded the transition to privacy-first tracking by deploying comprehensive GDPR consent frameworks. Expert in performance marketing and 360- degree campaigns spanning SEO, PPC, and Programmatic advertising. Passionate about the evolution of data-driven e-commerce and harnessing BI reports to catalyze business innovation.