Bec Heard
Unlocking brand potential through human insights! With 15+ years at top agencies, I offer eBooks, workbooks, and personalized sessions to elevate your marketing
Bec Heard Instagram
Bec Heard Instagram
The signal inside the noise: what WGSN, Akin and ZINE research reports are all pointing to.
The signal inside the noise: what WGSN, Akin and ZINE research reports are all pointing to.
Over the last few weeks I've been working through three of the more rigorous trend reports available right now, The 2027 Akin Changemaker Report, WGSN's Future Consumer 2027: Emotions, and ZINE's META Trends 2026. They come from different methodologies, different geographies, different lenses.
Brand Makes Your Ads Work Nearly 3x Harder. Here's the Proof.
Brand Makes Your Ads Work Nearly 3x Harder. Here's the Proof.
Senior brand, creative, communications and experience strategist.
Your Customers Don't Follow Your Funnel. Here's What They Actually Do
Your Customers Don't Follow Your Funnel. Here's What They Actually Do
Senior brand, creative, communications and experience strategist.
Download Performance Plateau Ebook
Download Performance Plateau Ebook
Senior brand, creative, communications and experience strategist.
Book a Strategy Consulting Call
Book a Strategy Consulting Call
Senior brand, creative, communications and experience strategist.
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Explore profile on LinkedIn
Read my Latest Article - From Paradox to Breaking Point: What Changemakers Signal for Brands in 2026
Read my Latest Article - From Paradox to Breaking Point: What Changemakers Signal for Brands in 2026
From Paradox to Breaking Point: What Changemakers Signal for Brands in 2026 Belief in humanity has almost halved in eight years, from 82% in 2017 to 44% in 2025. Let that sit for a moment.
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