David Fletcher
Helping UK Universities Turn AI Investment into Real Adoption | Microsoft Ecosystem | Transformation & Growth
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AI Readiness Quiz
AI Readiness Quiz
The AI Readiness Quiz is a short assessment that helps organisations see how prepared they are to adopt artificial intelligence to reduce service costs. It examines strategy, data, operations, and culture to reveal whether AI can deliver real-world impact. On completion, leaders receive a readiness score with insights into strengths, gaps, and the practical steps needed to move forward. In just a few minutes, it shows where the organisation stands today and how it could progress to cut costs and improve efficiency with AI.
Launching Student Funding at Speed to Support Access During Lockdown
Launching Student Funding at Speed to Support Access During Lockdown
Crimson delivered a comprehensive Power Platform portal, fully integrated with Dynamics 365, in under eight weeks. This solution enabled the university to process 1,186 student applications and distribute laptops between October 2020 and July 2021, significantly enhancing digital inclusion, student satisfaction, and academic performance during a challenging period.
Improving Enquiry Response to Increase Student Engagement and Conversion
Improving Enquiry Response to Increase Student Engagement and Conversion
With the deployment of a centralised Microsoft Dynamics 365 platform, the University gained real-time visibility over all enquiries, streamlined its case management and routing, and eliminated duplicate workflows. Over 200,000 annual enquiries are now consolidated and tracked, with more than 50% resolved directly by the Enquiry Management team. Outstanding queries have been reduced to double digits during off-peak periods, and the solution has fostered a culture of cross-departmental collaboration and continuous improvement. Adoption increased substantially, leading to recognition as 'Most Improved University (2024)' in the Edified Enquiry Experience Tracker.
Reducing Admissions Processing Time to Help More Students Secure Places Faster
Reducing Admissions Processing Time to Help More Students Secure Places Faster
With Crimson's integrated solution, Newcastle University now operates a unified, always-on admissions portal covering all applicant types and agents.
Strengthening Student Recruitment Through More Connected Admissions Processes
Strengthening Student Recruitment Through More Connected Admissions Processes
By partnering with Crimson to implement Microsoft Dynamics 365 and Power Platform, the University of Salford achieved a 26% increase in undergraduate intake, an 8% improvement in applicant conversion rates, and substantial gains in staff efficiency and process automation. The integrated solution enabled rapid adaptation to remote work and is now being extended to support the entire student lifecycle, setting a new benchmark in digital transformation for higher education.
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David Fletcher-linkedin
David Fletcher-linkedin
Crimson: Microsoft Digital Transformation
Crimson: Microsoft Digital Transformation
Transformation partner for public-impact organisations. Delivering Microsoft and AI solutions that improve services, cut costs, and build measurable results.
Crimson Limited
Crimson Limited
Crimson is a transformation partner to organisations that create public impact. In sectors where technology decisions shape lives, we combine deep sector expertise with Microsoft and AI capability to deliver measurable, responsible outcomes. We modernise operations, strengthen data foundations, and unlock practical AI adoption that improves services and builds long-term resilience. We do not simply implement systems. We challenge assumptions, simplify complexity, and stay invested from strategy through delivery and ongoing support. Clients choose Crimson for our clarity, conviction, and sector insight. They stay for our partnership, reliability, and ability to turn ambitious goals into sustained impact for the communities they serve. Learn more: http://www.crimson.co.uk
+44 (0)7841453625
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